Latest Marketing News

The New World Of Healthcare Marketing: A Framework For Adaptation
To frame this shift and identify some of the key takeaways for healthcare marketers, we turned to Brent Walker of c2b Solutions, a company that consults with healthcare organizations on marketing and sales strategy solutions with a focus on generating …
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Do not ignore advice on making your first marketing plan
If you are a B2B company, then your marketing efforts will help you collect information about your prospects, and the sales team can convert them into customers. If you are a B2C company, then your marketing message should have a call to action to …